Nikeland is a whimsical island within Roblox created to connect kids to the world of sports. It consists of four mini-games themed around football, basketball, dance, and skate, a shop filled with virtual Nike gear, as well as a fun-filled obstacle course that traverses the island.

​

Role: Nike Global Brand Marketing - Innovation Design Director

​

Role included creating pitch decks, mood boards, storyboards, concept art, gameplay design, marketing strategy, and serving as a technical liaison between brand, client, and outsource teams.